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Date & Time now is 2024-09-19 17:22:56 UTC

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What is the Doubleclick Organization?

Doubleclick is a marketing platform owned by Google. The firm provides internet ad services to agencies, marketers, publishers, and other organizations. The company was formed by Dwight Merriman and Kevin O’Connor in 1995. In 2005, Doubleclick was purchased by two private equity firms, namely; JMI Equity and Hellman & Friedman. It was later sold to Google in 2008. Currently, the company has its headquarters located in New York City. Doubleclick provides a wide range of products to both small businesses and enterprises. Some of the products offered by Doubleclick include; Analytics, Display & Video 360, Surveys, Data Studio, and Tag Manager 360.